Organic t-shirt company, Broccoli City (BC), a partner in TCCR’s efforts to educate urban communities about living green, has teamed up this weekend with the iconic cap company, New Era for an Earth Day celebration and announcement of New Era’s new recycled cap.
Started in 2007 in Greensboro, NC, BC has evolved to a nationwide green movement awareness campaign with a focus on urban communities. In addition to connecting with TCCR to promote sustainable practices, and hosting events in DC, ATL, and LA designed specifically for trendsetters in fashion and in being conscientious citizens, BC utilizes other progressive marketing strategies such as traditional and video blogging and teaching organic gardening methods at a Greensboro elementary school.
“Educating people about going green and the environment is important because how the environment and the earth is changing. The heat that is increasing – due to the fact of global warming – is increasing a lot faster in the southern part of the country,” explains Marcus Allen, one of BC’s founders. Although there has also been increased government support and other mainstream attention given to the issue, still Allen finds, “Most markets in an urban environment – or in a ‘hood – don’t even sell organic products. I think it’s important for us to try to step in and do something about it.”
New Era Cap Company, Inc. is also a trendsetter having originated the “True Fitted” style, the 59FIFTTY. Since its founding in the 1920’s in Buffalo, NY, New Era has become the single most popular cap company, now producing over 35 million caps per year and selling in 40 countries.
Thank you to SoJones.com for covering this important event!
